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Social media
Projects created for the social media channels of the brands we work with, whether for organic or paid content.
Planning | Writing
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NoAr Molotov Cocktail Festival 2025
Responsible for creating text for the social media channels of the No Ar Coquetel Molotov 2024 Festival – organic and paid – with a focus on engagement, program promotion, and community connection.
In addition to content for social media, I worked on producing texts for the event's graphic materials and followed the coverage of the edition .
The 2024 edition marked the festival's first sell-out after 4 years , with impressive results on social media: more than 5 million impressions , 957 thousand people reached , 182% growth in profile activity in less than a month, 66 thousand visits and more than 13 thousand clicks on external links.
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Sicredi Expansion
Planning and creating text for Sicredi Expansão's social media channels (operating in the Northeast) - organic and paid - with the main objective of increasing brand recognition in the states where it operates.
In 6 months of the project, it was possible to achieve significant results such as 9 thousand monthly visits to the profile, + 1 million impressions and 4.7 thousand engagement.
Coop Half Marathon
As a subproject of Sicredi Expansão, I carried out the planning of the Coop Half Marathon, including planning, writing, and social media, with the aim of increasing brand recognition in Maceió and neighboring cities, and increasing ticket sales.
During the event, the profile received 19,000 views, 457,000 impressions, and 9,600 engagements. Furthermore, it accounted for over 90% of ticket sales .
Aluísio Xavier Lawyers
In this project, content (text and script) was planned and produced for the Aluísio Xavier law firm with the aim of increasing brand recognition and reaching potential stakeholders in the topics covered.
During this period, the profile reached 2.7 thousand visits, 1 million impressions and 2.4 thousand engagements.
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